Domino's Case Study
This case study examines how e-Learning specialists Webanywhere delivered a new learning management system to Domino’s Pizza Group. The new platform, DOTS, helps deliver personalised content and training material to Domino’s employees.
Domino’s Pizza Group plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg.
As of 30th December 2012, there were 805 stores in the UK, Republic of Ireland, Germany and Switzerland.
Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 10,000 Domino’s Pizza stores in 73 international markets. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.
Domino’s believe that:
Through world-class training programmes, competitive pay rates and great incentives, we encourage our people to develop their talents and release their potential.
With any business training is key. However with a company of this size, it is imperative that all members of staff have the same opportunity to access training materials.
The Domino’s Pizza Group is a growing organisation looking to expand its UK e-learning base considerably, which will support staff in development and learning.
When looking for an appropriate learning management system (LMS) Domino’s had several key requirements which needed to be addressed. First and foremost they wanted a robust, scaleable learning platform available to a large group of users. This is so employees from around the country can access the same learning materials via a single point of access. Due to Domino’s wide dispersion of outlets throughout the UK it would be difficult to control individual stores own training systems. Therefore a singular platform that was accessible anytime, anywhere, would be ideal for the training needs of the organisation.
With such a wide range of roles and such a vast employee base, Domino's also wanted a platform that would allow them to create easy navigation to relevant content for users across the organisation.
Furthermore, as the Domino’s brand is intrinsic to the identity of the company, they wanted to reflect this throughout the LMS. This bespoke design would need to be congruent with Domino’s existing branding, to make users feel familiar with the platform, increasing the likelihood of return.
Finally Domino’s wanted a learning management system that could be deployed rapidly, whilst achieving a high level of return at a relatively low cost. This platform would become known as ‘DOTS’.
Webanywhere created a bespoke Moodle (2.0) LMS, that was developed for easy navigational use. As a Moodle is a very versatile platform, it allowed Webanywhere to create a bespoke, customised theme which renders ‘Just-In-Time’ (JIT) for its users.
The site itself can be accessed very easily by Domino’s employees through the Electronic Point of Sale (EPOS system) which can be found in all stores. As employees need their own account details to login to the platform, it creates a learning space that is specialised to each individual and their needs.
Furthermore as Moodle is an open source platform, there are no licence fees, which in turn keeps cost low,
fulfilling another of Domino’s requirements.
- ‘DOTS’ is a flexible learning portal which enables the Domino’s team to enhance their knowledge as part of a global community
- As the ‘DOTS’ Moodle grows organically, elearning authoring tools that allow Domino’s to create its own content have led to significant cost savings
- The ‘DOTS’ platform has created a better way to access learning material quickly whilst in a fast paced environment
- The platform is bespoke in design, and easy to navigate
- It provides a personalised learning experience, which creates a more engaging and relevant platform for each individual learner
- Secure login to a 'community hub' member area for knowledge sharing and social networking
- As compliance (e.g. Food Hygiene and Health & Safety) is key, the platform records and tracks those who have completed the training required of them, and makes this information easily accessible for management planning.